A team of explorers...
Flywheel was created by a team of passionate outdoor enthusiasts dedicated to simplifying the go-to-market process for sellers of recreational products.
Industry Experts
The outdoor recreation industry is a powerful force in the overall U.S. economy, with consumers spending $887 billion annually on outdoor recreation and creating 7.6 million American jobs, according to the Outdoor Industry Association. From the smallest rural towns to the most densely packed cities, outdoor recreation powers a vast economic engine that creates billions in spending and millions of good–paying U.S. jobs.
Our team is built up of passionate outdoor recreation enthusiasts with diverse experiences in technology, e-commerce solutions, outdoor retail, sales, strategic planning, business transformation systems, and more! Read more about the team below!
Bob Holding
Bob has been in the Outdoor industry since the early 90’s, and has had the privilege of working with some of the very best brands in the business. He’s worked with Patagonia as President of Lotus Designs, been Senior Vice President of Arcteryx Equipment, and is now Principal/Brand Manager of Waypoint Outdoor.
John Cornelius
John has over 20 years of web and software development experience, including building robust platforms for financial exchanges. He founded Wide Open Technologies over 15 years ago to bring his enterprise-level software experience to small and medium-sized businesses.
Sean Ahlum
As a technology leader with experience in multiple industries and positions leading Information Technology, and New Product Commercialization, Sean has scaled technology services globally, launched an innovation program at a large regional hospital system, and has brought multiple SaaS products to market.
Colin Israel
Colin Israel is a partner at Black Ink, a firm specializing in business transformation and application systems implementations for the apparel and footwear industry. He’s held diverse executive positions in his 12 years in the apparel and footwear industry, including roles as CEO, CFO, COO, CIO and GM of Asia.
Walter Wilhelm
Walter Wilhelm is a partner at Black Ink, a firm specializing in business transformation and application systems implementations for the apparel and footwear industry. Walter has several years of senior executive experience working with the apparel, footwear, and retail industries.
Rion Smith
Rion Smith is one of the principal sales representatives and a co-owner of OSM. Rion has been working in the outdoor industry since 1989. His genuine love of the outdoors, whether through paddling, mountain biking or backpacking, energizes and lends credibility to his sales and product presentations.
Nolan Davis
Nolan Davis is one of the principal sales representatives and a co-owner of OSM, and has been working in the outdoor industry since 1995. His technical knowledge, combined with his ability to understand the needs of his customers, has won him the respect needed to excel in this industry.
Benji Walvoord
Experienced entrepreneur and executive with a history of working in the healthcare, marketing, and e-commerce industries. Skilled in professional services, technology stack design, management, start-ups, leadership, and strategic planning. Strong business development professional who also loves to restore classic BMWs for fun.
Nolan Davis
Nolan Davis is one of the principal sales representatives and a co-owner of OSM, and has been working in the outdoor industry since 1995. His technical knowledge, combined with his ability to understand the needs of his customers, has won him the respect needed to excel in this industry.
Benji Walvoord
Experienced entrepreneur and executive with a history of working in the healthcare, marketing, and e-commerce industries. Skilled in professional services, technology stack design, management, start-ups, leadership, and strategic planning. Strong business development professional who also loves to restore classic BMWs for fun.